My Resume

Executive data and technology leader with 12+ years turning legacy organizations into digital-first, insight-driven businesses. Proven record deploying AI/ML, building unified customer profiles, modernizing data infrastructure, and building lifecycle marketing systems that drive acquisition, retention, and subscriber value — all while managing $5M+ budgets and reducing technology overhead.

Experience

Head of Data & Technology

The Atlanta Journal-Constitution — Atlanta, GA August 2025 – Present

  • Lead enterprise modernization of the data, analytics, AI, and platform ecosystem across Data Engineering, BI & Data Products, Platform Engineering, and Advanced Analytics & AI, supporting decision-making across Product, Marketing, Editorial, Finance, and Executive leadership.
  • Oversee a $5M+ data and technology budget, consolidating vendor spend, rationalizing legacy tooling, and implementing scalable SaaS and data platforms to reduce overhead and accelerate enterprise reporting.
  • Built a unified customer profile framework integrating behavioral, transactional, subscription, and demographic data to power lifecycle marketing, personalization, churn mitigation, and audience engagement.
  • Deployed ML-driven dynamic paywall and personalization models using near real-time behavioral signals, increasing article engagement by 29%, reducing paywall block rates by 27%, and improving subscription conversion rate by 44% versus static control experiences.

Director, Analytics & Research

The Atlanta Journal-Constitution — Atlanta, GA March 2022 – August 2025

  • Built and scaled the research and analytics function from 2 to 15 FTEs with oversight of a $3M budget, transforming analytics from ad hoc reporting into a strategic enterprise function.
  • Led enterprise migration from Redshift to Snowflake and Google Analytics to Amplitude, implementing dbt-based transformation and governance workflows to modernize analytics infrastructure.
  • Defined enterprise lifecycle, engagement, and retention KPIs connecting audience behavior to subscription revenue performance.
  • Developed data-driven pricing, paywall, retention, and engagement strategies leveraging predictive modeling and audience segmentation, contributing to 150%+ growth in digital subscriptions.

Senior Manager, Consumer Data & Analytics

The Atlanta Journal-Constitution — Atlanta, GA January 2018 – March 2022

  • Architected enterprise cloud migration from SQL Server to AWS, rebuilding pipelines in PostgreSQL and redesigning ETL workflows using Python and Lambda, delivering ~$500K in annual savings.
  • Built and operationalized a Random Forest-based subscriber propensity model powering dynamic pricing and retention decisioning, generating $20M+ in incremental annual revenue.
  • Developed enterprise Customer Lifetime Value (CLV) and audience segmentation frameworks driving acquisition, lifecycle marketing, pricing, and retention.
  • Led development of a centralized digital data warehouse integrating Google Analytics 360 and subscriber systems.

Business Intelligence Manager & Analyst

Cox Media Group — Atlanta, GA March 2015 – December 2017

  • Modernized the BI ecosystem by leading migration from Oracle to SQL Server and redesigning ETL architecture for scalability and reliability.
  • Automated operational and executive reporting through scaled Alteryx adoption, reducing manual reporting effort by 40%.
  • Developed executive dashboards and analytics frameworks for pricing, customer behavior, campaign performance, and audience trends.

Earlier Roles

2011 – 2015

  • Hewlett-Packard, Business Analyst — executed a SQL reporting migration and developed a sales performance scorecard.
  • Carter's Inc., Applications Developer — created internal tools using javascript.
  • Pilot Flying J, Data Analyst — built data warehouses, market basket analyses, vendor analyses, and reporting automation.
  • Jewelry Television (JTV), Operations Analyst — created merchandising fullfilment reporting utilizing SQL.

Skills

Snowflake · dbt · Amplitude · GA4 · Tableau · PowerBI · Python · AWS · Redshift · SQL · ML/AI · LLMs/GenAI · GitHub · Jira

Education

University of Tennessee, Knoxville

  • B.S., Business Analytics & Supply Chain Management, 2014
  • B.S., Accounting & Information Management, 2011