My Resume

I'm a data and AI leader with a track record of transforming legacy organizations into digital-first, insight-driven businesses. Over 14 years, I've built and scaled analytics, data science, technology, and research teams that deliver measurable impact, from contributing to 150%+ growth in digital subscriptions to deploying predictive models that drive $20M+ in annual revenue. Most recently, I led the data and technology organization at The Atlanta Journal-Constitution and set a three-year data platform strategy across four acquired multi-channel brands at Neighborhood Intelligence.

I specialize in:

  • Data Strategy & Governance: designing enterprise data platforms (AWS, Snowflake, BigQuery, dbt) and governance and privacy frameworks (CCPA, GDPR) that balance scalability, security, and accessibility.

  • AI & Machine Learning: leading teams that build predictive models, personalization engines, and ML-driven paywalls (29% higher engagement, 27% fewer paywall blocks), and leading enterprise adoption of Claude, including the guidelines for what data can be used and which company systems it can connect to.

  • Data platform engineering: I've led cloud migrations (SQL Server to AWS, Redshift to Snowflake), built CI/CD and change-management standards, and set up governed metric layers in dbt, so the data teams build on is reliable, cost-efficient, and trusted.

  • Customer Intelligence & Audience Strategy: building unified customer profiles at 300M-profile scale and behavioral segmentation that power targeted lifecycle marketing, doubling personalized newsletter engagement and lifting email acquisition 15%.

  • Digital Transformation: guiding organizations through cloud migrations, a 70K-subscriber print-to-digital migration with no billing disruption, and the cultural shift toward data-driven decisions, while cutting $1M in annual spend on a $5M+ budget.

  • Executive Partnership: advising C-level leaders on data, AI, and growth, and translating data into strategy for product, marketing, finance, and newsroom teams through monthly OKR reviews.

I bring both technical fluency and business acumen, equally comfortable writing SQL or Python as I am shaping enterprise-wide strategy. My leadership style centers on curiosity, empowerment, and building high-performing teams that push the boundaries of what data can do.

Experience

Vice President, Data

Neighborhood Intelligence (Formerly Beyond, Inc) Remote

August 2026 – Present

  • Authored a 3-year data platform strategy and led consolidation of fragmented data across 4 acquired brands and 12 source systems into a modern cloud architecture and single source of truth.
  • Standardized identity across brands, resolving 5 years of customer history by email, postal address, and phone into 300M unique customer profiles for segmentation, personalization, ML, and executive BI.
  • Cut $240K in annualized BigQuery spend and identified $10M in annual duplicative vendor spend for consolidation.

Head of Data & Technology

The Atlanta Journal-Constitution — Atlanta, GA

August 2025 – August 2026

  • Managed a 15-person data and technology organization (5 direct reports) with a $5M+ budget, cutting $1M in annual spend through vendor consolidation and legacy tool retirement.
  • Spearheaded enterprise adoption of Claude across 5 teams, authoring data-usage and governance guidelines, enabling daily AI use for research and presentations, and owning customer data privacy practices (CCPA, GDPR). - Delivered a dbt Semantic Layer consolidating 17 conflicting metric definitions into one governed source, enabling self-serve analytics for 4 teams.
  • Created a unified customer profile powering targeted lifecycle email, increasing email acquisition 15% and doubling personalized newsletter engagement while reducing email blasts.
  • Deployed ML-driven dynamic paywall and personalization models, increasing article engagement 29% and reducing paywall block rates 27% versus static control.
  • Led print-to-digital migration of ~70K subscriber accounts (99%) in 4 months with no billing disruption from a legacy subscription system to a modern e-commerce platform.

Director, Analytics & Research

The Atlanta Journal-Constitution — Atlanta, GA

March 2022 – August 2025

  • Built and scaled the research and analytics function from 2 to 15 FTEs with a $3M budget, turning ad hoc reporting into a strategic function driving audience growth and revenue.
  • Led migration from Redshift to Snowflake and Google Analytics to Amplitude with dbt-based governance, reducing annual warehouse costs ~25% and enabling product analysts to self-serve insights in hours instead of days.
  • Drove adoption of CI/CD and change-management standards, cutting production incidents from breaking changes by 30%.
  • Championed a stakeholder intake and scoping process that streamlined requests, reduced friction, and created accountability, launching core functionality 3 weeks ahead of schedule.
  • Established 4 enterprise OKRs with 16+ supporting KPIs linking audience behavior to subscription revenue, reviewed monthly with the full leadership team to set strategy and diagnose missed targets.

Senior Manager, Consumer Data & Analytics

The Atlanta Journal-Constitution — Atlanta, GA

January 2018 – March 2022

  • Architected cloud migration from SQL Server to AWS, rebuilding pipelines in PostgreSQL and redesigning ETL with Python and Lambda, delivering ~$500K in annual savings.
  • Rebuilt the ML propensity model as a Random Forest in Python on AWS, retiring the Alteryx workflow and eliminating $100K in annual license costs while sustaining the $20M+ annual revenue program.
  • Led development of a centralized digital data warehouse integrating 5 source systems, including Google Analytics 360 and subscriber systems, for segmentation and lifecycle strategy.

Business Intelligence Manager & Analyst

Cox Media Group — Atlanta, GA

March 2015 – December 2017

  • Led Oracle → SQL Server migration; developed advanced ETL and stored procedures.
  • Created Tableau dashboards on pricing and audience trends; mentored MSBA interns on digital content analytics.
  • Delivered enterprise Tableau support and development, creating dashboards and insights that informed executive decisions and improved data-driven strategy.

Earlier Roles

2011 – 2015

  • Hewlett-Packard, Business Analyst — executed a SQL reporting migration and developed a sales performance scorecard.
  • Carter's Inc., Applications Developer — created internal tools using javascript.
  • Pilot Flying J, Data Analyst — built data warehouses, market basket analyses, vendor analyses, and reporting automation.
  • Jewelry Television (JTV), Operations Analyst — created merchandising fullfilment reporting utilizing SQL.

Skills

AI & Data: Claude | Generative AI | Machine Learning | Snowflake | BigQuery | AWS (Lambda, SageMaker, S3, Redshift) | dbt

Governance: Customer Data Platform (CDP) | Data Governance | Data Privacy (CCPA, GDPR)

Tools: Python | SQL | Amplitude | GA4 / GA360 | Tableau | Power BI | Alteryx | GitHub | CI/CD | Jira

Leadership: Data Strategy | Team Building | Budget Management | Vendor Management | Executive Communication | Agile

Education

University of Tennessee, Knoxville

  • B.S., Business Analytics & Supply Chain Management, 2014
  • B.S., Accounting & Information Management, 2011